Creating a beautifully designed portfolio package looks professional. People will know that you take your work seriously. However, it is important to know that no matter how professionally you package your work, if your work isn’t good, then you have wasted your time creating the package. So first, spend your time developing the content of your portfolio; then, and only then, package and promote your work.
The contents of your professional package should contain the following: a business card, a cover letter, résumé, demo reel or portfolio, breakdown list, and web presence. It could also contain, if required by the company, a reel submission form and DVD label and case. Some companies only accept applications through e-mail or website and explicitly say that they absolutely do not accept mailed submissions. You should design all these pieces together, so that they form a cohesive package.
Most of these information should be present online. The rest can be printed on an as needed basis, dependent on the individual requirements of each company’s application process. A demo reel showcases your very best work, a cover letter is written specifically for each job for which you are applying, a résumé is tailored to show that you have the necessary qualifications listed in the job description, a breakdown list accompanies the demo reel with specific information regarding each clip seen on the reel, and web presence is necessary so that your information is easily accessible, whether it be a full website or simply a blog where your work can be seen. A reel submission form gives a company permission to view your work while it releases them from any prosecution or liability for any similarity found in relation to their current or future work and, if required, is usually downloadable from the individual company requesting one.
Examples for each element will be presented in this chapter. Additional examples can be found on the website www.reelsuccess.com.
LOGO, IDENTITY, OR BRAND
All your materials should be unifi ed by a design that represents you. This could be a logo that you’ve designed to brand yourself or simply a color scheme that is carried throughout all of your presentation materials.
One of the things that you do not want to do is to market yourself as a company, unless you are actually creating your own company as in Figure 2.1.
Figure 2.1 An Example Business Card of Someone Who, with Two Other Friends, Started Their Own Studio