And when all is said and done, making money through self-publishing (especially with a printed title) can be difficult. To see why, let’s follow the money as it goes from the comic book storeowner’s wallet to yours.
1. Purchaser buys the book for $4.00
2. Retailer keeps approximately 40–50% of the cover price = ($2.00)
3. The distributor, who has sold the book to the retailer on a nonreturnable basis, might have bought it from you at 60–70% off of the cover price. a. So, if the cover price is $4.00, and the distributor purchased it from you at 70% off the cover price, you will get $1.20 per book.
4. Keep in mind however, that out of that $1.20 per book (if you’re lucky) you have to pay printing costs, as well as any other production costs (which can be quite considerable). In fact, these costs can actually exceed the revenue from the sales of your book. In other words, you might be losing money!
As you can see, for a smaller “floppy comic” (single issue, 22-page soft cover comic), the profit margins are often too small to make economic sense. Many artists only self-publish longer books and selling them for $15–$25 per book.
Have I scared you off yet? No? Great—let’s learn about printers!