The interwebs are all a twitter with some clever and not so clever hyperbolic statements about the future of Adobe Flash with Adobe Systems lamentable announcement of the restructing of their business with a 750 person layoff. The company will refocus efforts, ceasing the development of mobile browser Flash with a renewed energy towards HTML5. This shift will allow Flash users to package native apps with Adobe AIR for all the major app stores.
Heading straight to the Adobe source and ignoring the hyperbolic grave stones for the Flash platform offers insight into the shift. Danny Vinkour, Vice President and General Manager of Interactive Development at Adobe announced this development in a blog post yesterday on Adobe’s Featured Blogs:
These changes will allow us to increase investment in HTML5 and innovate with Flash where it can have most impact for the industry, including advanced gaming and premium video. Flash Player 11 for PC browsers just introduced dozens of new features, including hardware accelerated 3D graphics for console-quality gaming and premium HD video with content protection. Flash developers can take advantage of these features, and all that our Flash tooling has to offer, to reach more than a billion PCs through their browsers and to package native apps with AIR that run on hundreds of millions of mobile devices through all the popular app stores, including the iTunes App Store, Android Market, Amazon Appstore for Android and BlackBerry App World.
I would also check out Lee Brimelow’s blog post yesterday. As an Adobe Evangelist, he posted a very calm, level headed approach to the announcement that was not full of corporate rhetoric. His post can be found here.
Adobe Flash users run the gamut of shock, dismay, heartfelt sadness, apathetic weariness and some anger at the announcement. Many echo the late Steve Jobs’ sentiments about Adobe Flash while others are looking at evaluating their own workflows, tools and solutions in a marketplace that is ever changing.
While the duststorm swirls for Adobe Flash users and the message boards are nearly set ablaze with all sorts of opinions, I’m curious your thoughts Focal Flash Community. Are you considering or in some cases reconsidering your workflows in light of Adobe’s announcement? Will this impact you as an animator and digital artist? Leave a comment and your thoughts! No Adobe or Apple hating please- just comments about how this decision will affect you, what are you doing to stay on top of an ever changing industry?
Posted by Katy, Associate Acquisitions Editor, Animation and 3D. Interested in writing for Focal Press, reviewing a proposal or just chatting about all things animation? Visit Katy’s Linked-In page.