By: Elyse                Categories: GamesGeneral

Attention all gamers!

Are you attending GDC 2014?! Good news, we are too and we want to see you!

Focal Press and CRC Press will be sharing a booth, featuring all of our new and best-selling titles. Stop by Booth # 502 & 508, say hello to the team, and receive a 20% discount on all Focal Press and CRC titles.




AtGames Classic Console Giveaway!

Sign up for a chance to win one of two consoles, Sega Genesis Classic Game Console and the Atari Flashback 4 Classic Game Console from AtGames. A special thank you to our sponsors,  AtGames – visit them @


“Tweet for a Treat” Giveaway!

If you are at GDC or not, you can participate in our “Tweet for a Treat” giveaway!

Step 1: Tell us something – your favorite game, resource, anything! It can be simple… but, don’t be afraid to be creative.

Step 2: Use Hastags: #tweetforatreat #GDC2014

Step 3: Make sure to tag Focal Press in your tweet @FocalPress

One lucky gamer will be randomly selected to win 1 free Focal Press book of your choice… we’ll retweet our favorites!

*Contest starts March 12, 2014 and ends March 22, 2014




Oscar Clark – Games as a Service

Thursday, March 20, 2014 @ 2:30 pm – 3:30 pm

Games as a Service: How Free to Play Design Can Make Better Games has been written to help designers overcome many of the fears and misconceptions surrounding freemium and social games. It provides a framework to deliver better games rather than the ‘evil’ or ‘manipulative’ experiences some designers fear with the move away from wasteful Products to sustainable, trustworthy Services.

Steve Horowitz & Scott Looney – Essential Guide to Game Audio

Thursday, March 20, 2014 @ 4:00 pm – 5:00 pm

The Essential Guide to Game Audio: The Theory and Practice of Sound for Games is a first of its kind textbook and must-have reference guide for everything you ever wanted to know about sound for games. This book provides a basic overview of game audio, how it has developed over time, and how you can make a career in this industry.




Games As A Service: How Free To Play Design Can Make Better Games

Co-sponsored by New Zoo

Location: Room 2014, West Hall

Date: Thursday, March 20

Time: 12:30pm-2:30pm

See the event details here!

The last few years have seen a rapid series of changes with the rise of Mobile, Social and Free-To-Play gaming. These have raised new questions about the nature of fun, the pace of play and mode of use of different devices as well as questions of fragmentation and the ethics of different business models.In 2014 we have an increasingly aware and savvy mass-market audience, vast competition and rising costs to acquire users. To survive we have to disrupt, delight and deliver ongoing value to our users by focusing on their Life-time Engagement. We need to build Games as a Service. In this session Oscar Clark will make a timely study of the dynamic and emerging area of Games As A Service and explain the fundamental changes we have to embrace to create magical and commercially successful gameplay.

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