WARNING: Not Suitable For Work due to offensive language, shoot-outs with Ronald McDonald, and excessive amounts of brand recognition! We’re serious about the language and shoot-outs…
Today’s inspiration comes from French animation collective H5 – François Alaux, Hervé de Crécy and Ludovic Houplain. They must’ve gained their inspiration after being bombarded with one ad too many. Logorama takes us to a fantastic world where the scores of logos and trademarks we encounter daily take a life of their own.
This piece reminded me of words from last week’s interview with Yoni Goodman – where he discussed the difficulty of CG as opposed to traditional animation. “In traditional animation it’s really easy, because the eye is really easily fooled. As an extreme example, South Park, which is really rough, works – the eye is fooled because it accepts the “rules” of that world. It takes a few seconds, but then you accept it for its visual simplicity and focus on the story.” With the help of a strong story, we quickly accept that this world of animated logos makes sense and it allows you to become invested in the characters.
Kudos to H5 for delivering some true creativity. I’m glad this piece received its share of love with appearances and wins at Cannes Film Festival 2009, 2010 Sundance Film Festival, and the 2010 Academy Awards. The only critique I had was the snub of that sexy red Focal Press logo. Maybe she’ll make the sequel!